DETERMINIG THE EFFECTIVE FACTORS IN MARKETING EXTENSION OF ORNAMENTAL FLOWERS

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YADAVAR H.; HEJAZI Y.; HOSSEINI S.M.; SALEH I.

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Paper Information

Journal: Iranian Journal of Agricultural Economics and Development Research Year:2010 | Volume:41-2 | Issue:1 Page(s): 29-39

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Title

DETERMINIG THE EFFECTIVE FACTORS IN MARKETING EXTENSION OF ORNAMENTAL FLOWERS

Author(s)

YADAVAR H. | HEJAZI Y. | HOSSEINI S.M. | SALEH I. | Issue Writer Certificate

Keywords

EXTENSIONQ3

MARKETINGQ2

MARKETING EXTENSIONQ2

FLORICULTURISTSQ3

ORNAMENTAL FLOWERSQ3

Abstract

The main objective of the onogoing study was to investigate factors influencing on MARKETING EXTENSION of ORNAMENTAL FLOWERS. The statistical population of this study consisted all FLORICULTURISTS (4920) in Tehran, Markazi, Gilan, Khozestan, and Razavi-khorasan provinces. A sample of 234 FLORICULTURISTS was selected by use of “Cluster proportional sampling” technique. Descriptive- correlational method is the base of this research. Accorrding to Multiple Regression Analysis 50/1 percent of the changes in "Ability to influencing on market" was due to Transportation system, Being up-to-date the ability of MARKETING, Being inform of last standards, Need to control of midelmen, Education and Age. Also 45/6 percent of the changes in "Market knowing level" was due to Programming about accessing channels to market, Communicating services, Local markets, Form of information, and EXTENSION experts. And the last 87/3 percent of the changes in" Floriculturist’s expectations of EXTENSION" was due to Infrastructures, Harvesting techniques, Sorting sets, Managing costs, Determining needs, Being production cost-benefit, Recognising new markets, Promotion, Informayion form, In-time diffusion of information, Being aware of standards, Accounting skills and commercial management, MARKETING margins, Production planning, as well as Group MARKETING.

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APA: Copy

YADAVAR, H., HEJAZI, Y., HOSSEINI, S.M., & SALEH, I.. (2010). DETERMINIG THE EFFECTIVE FACTORS IN MARKETING EXTENSION OF ORNAMENTAL FLOWERS. IRANIAN JOURNAL OF AGRICUTURAL ECONOMICS AND DEVELOPMENT RESEARCH, 41-2(1), 29-39. SID. https://sid.ir/paper/146405/en

Vancouver: Copy

YADAVAR H., HEJAZI Y., HOSSEINI S.M., SALEH I.. DETERMINIG THE EFFECTIVE FACTORS IN MARKETING EXTENSION OF ORNAMENTAL FLOWERS. IRANIAN JOURNAL OF AGRICUTURAL ECONOMICS AND DEVELOPMENT RESEARCH[Internet]. 2010;41-2(1):29-39. Available from: https://sid.ir/paper/146405/en

IEEE: Copy

H. YADAVAR, Y. HEJAZI, S.M. HOSSEINI, and I. SALEH, “DETERMINIG THE EFFECTIVE FACTORS IN MARKETING EXTENSION OF ORNAMENTAL FLOWERS,” IRANIAN JOURNAL OF AGRICUTURAL ECONOMICS AND DEVELOPMENT RESEARCH, vol. 41-2, no. 1, pp. 29–39, 2010, [Online]. Available: https://sid.ir/paper/146405/en

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