A comparative study of the effect of attachment to the place of residents and tourists on their sense of satisfaction to improve the rural landscape (case example: Masoleh)

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Ebrahimi Masoole Majid; Shah hoseini Habib; Shaghaghi Shahriar; Hamidzadeh Khayavi Soheyla

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Journal Paper

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Journal: ISLAMIC ART Year:2024 | Volume:21 | Issue:53 Page(s): 7-22

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Title

A comparative study of the effect of attachment to the place of residents and tourists on their sense of satisfaction to improve the rural landscape (case example: Masoleh)

Author(s)

Ebrahimi Masoole Majid | Shah hoseini Habib | Shaghaghi Shahriar | Hamidzadeh Khayavi Soheyla | Issue Writer Certificate

Keywords

Satisfaction

Place Attachment

Residents

Tourists

Rural Landscape

Abstract

The proper design of tourism target villages can lead to the creation of a suitable platform for the presence of residents and tourists. Understanding the nature of rural landscapes and how human factors affect their survival are among the important goals of environmental planning and design. The aim of the current research is to identify the difference between residents and tourists due to the influence of place attachment on the sense of satisfaction in order to improve the rural landscape.The research method of this research is quantitative-survey and the statistical population is 572 residents and tourists of Masuleh city. In order to evaluate the effects between the variables of attachment to place (physical, social, individual and spatial), satisfaction (social, functional and texture) and rural landscape (morphology, climatic elements and human factors), using the structural equation modeling method and to examine the difference between residents and tourists, the Mann-Whitney binomial test was used.The results showed that from the point of view of the residents (spatial component) and tourists (social component), attachment to the place leads to an increase in satisfaction, and the functional component of satisfaction also leads to the improvement of the rural landscape in Masuleh; With the difference that from the point of view of residents, the "spatial component" of attachment to a place, and from the point of view of tourists, the "physical component" of attachment to a place has the greatest impact on improving the rural landscape.

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