Investigating Factors Affecting Currency Saffron in Iran with Emphasis on Packaging and Branding

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RASTEGARIPOUR FATEMEH; MOHAMMADI NARIMAN

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Paper Information

Journal: JOURNAL OF SAFFRON RESEARCH Year:2018 | Volume:6 | Issue:1 Page(s): 51-73

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Information Journal Paper

Title

Investigating Factors Affecting Currency Saffron in Iran with Emphasis on Packaging and Branding

Author(s)

RASTEGARIPOUR FATEMEH | MOHAMMADI NARIMAN | Issue Writer Certificate

Keywords

DelphiQ1

Government policiesQ1

Mechnical plantingQ1

National brandQ3

Processing costQ3

Abstract

The economic and social importance of saffron as the most expensive spice in the world has a unique position among Iranian industrial and export products. The many uses of saffron, its medicinal properties, its diverse food consumption and most importantly, the main role in life the farmers in the provinces of Khorasan Razavi and South, More specifically, attention is paid to the issues of production, export and market of saffron. The main objective of this study is to investigate the factors affecting the value of saffron in Iran using the Delphi method. In this regard, 36 criteria in three main groups of production, export and processing were prepared by a questionnaire and then analyzed by the experts. The results showed that processing, export and production ranked first to third in terms of the importance of influencing the value of saffron crop. Also, The most important criterion in the processing index, lack of a National brand (lack of name commercial), the most important criterion in the export index, fraud in saffron and the most important criterion in the index of production, individual work of saffron (lack of appropriate cooperative companies). Therefore, it is suggested that the government policy in order to reduce the cost of processing and creating a National brand of saffron, monitoring the fraud of saffron and eliminating speculators, using the right methods of mechanized cultivation and establishing cooperative societies of saffron and creating a coherent organization of buying, distributing and packaging saffron, be done.

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APA: Copy

RASTEGARIPOUR, FATEMEH, & MOHAMMADI, NARIMAN. (2018). Investigating Factors Affecting Currency Saffron in Iran with Emphasis on Packaging and Branding. JOURNAL OF SAFFRON RESEARCH, 6(1 ), 51-73. SID. https://sid.ir/paper/240437/en

Vancouver: Copy

RASTEGARIPOUR FATEMEH, MOHAMMADI NARIMAN. Investigating Factors Affecting Currency Saffron in Iran with Emphasis on Packaging and Branding. JOURNAL OF SAFFRON RESEARCH[Internet]. 2018;6(1 ):51-73. Available from: https://sid.ir/paper/240437/en

IEEE: Copy

FATEMEH RASTEGARIPOUR, and NARIMAN MOHAMMADI, “Investigating Factors Affecting Currency Saffron in Iran with Emphasis on Packaging and Branding,” JOURNAL OF SAFFRON RESEARCH, vol. 6, no. 1 , pp. 51–73, 2018, [Online]. Available: https://sid.ir/paper/240437/en

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