ENVIRONMENT AND STRATEGIC BEHAVIOUR: THE CASE OF HOTELSIN AND ALUSIA (SPAIN)

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SANCHEZ OLLERO J.L.; GARCIA POZO A.; MARCHANTE LARA M.

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Journal Paper

Paper Information

Journal: INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH (IJER) Year:2012 | Volume:6 | Issue:4 Page(s): 1067-1076

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Information Journal Paper

Title

ENVIRONMENT AND STRATEGIC BEHAVIOUR: THE CASE OF HOTELSIN AND ALUSIA (SPAIN)

Author(s)

SANCHEZ OLLERO J.L. | GARCIA POZO A. | MARCHANTE LARA M. | Issue Writer Certificate

Keywords

COMPETITIVE STRATEGIES

ENVIRONMENT

HOSPITALITY

PRODUCTIVITY

QUALITY

Abstract

A new way of thinking is influencing the behaviour of both consumers and firms: any tourism activity has a sizeable ENVIRONMENTal impact and the roots of ENVIRONMENTal problems in this industry lie in human behaviour. Accordingly, in recent years tourists have been taking into account the ENVIRONMENT as a factor in their purchasing decisions and firms are using this factor in their competitive positioning. Using a hotel database created by the QUALITY, PRODUCTIVITY and Competitiveness in the HOSPITALITY Industry in Andalusia project, this paper has two aims: first, we classify the hotels in Andalusia (Spain) -using the variable ENVIRONMENT as a factor in its competitive positioning-into strategic groups, and, second, we measure theeconomic performance of thestrategy usedby establishments in each group. We obtained two main results: first, we demonstrated the existence offour strategic groups based on their position toward the ENVIRONMENT and a positive association between proactive ENVIRONMENTal strategies and the economic performance of hotels in Andalusia, secondly, our results show that strategies that make clients aware of the ENVIRONMENTal measures implemented by hotels may improve occupancy levels, and increase sales and the added value generated by the establishment.

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APA: Copy

SANCHEZ OLLERO, J.L., GARCIA POZO, A., & MARCHANTE LARA, M.. (2012). ENVIRONMENT AND STRATEGIC BEHAVIOUR: THE CASE OF HOTELSIN AND ALUSIA (SPAIN). INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH (IJER), 6(4), 1067-1076. SID. https://sid.ir/paper/301063/en

Vancouver: Copy

SANCHEZ OLLERO J.L., GARCIA POZO A., MARCHANTE LARA M.. ENVIRONMENT AND STRATEGIC BEHAVIOUR: THE CASE OF HOTELSIN AND ALUSIA (SPAIN). INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH (IJER)[Internet]. 2012;6(4):1067-1076. Available from: https://sid.ir/paper/301063/en

IEEE: Copy

J.L. SANCHEZ OLLERO, A. GARCIA POZO, and M. MARCHANTE LARA, “ENVIRONMENT AND STRATEGIC BEHAVIOUR: THE CASE OF HOTELSIN AND ALUSIA (SPAIN),” INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH (IJER), vol. 6, no. 4, pp. 1067–1076, 2012, [Online]. Available: https://sid.ir/paper/301063/en

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