مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

video

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

sound

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Version

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View:

242
مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Download:

120
مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Cites:

Information Journal Paper

Title

Cooperative Advertising and Pricing in a Supply Chain: A Bi-level Programming Approach

Pages

  11-26

Abstract

 Nowadays, coordination between members in a supply chain has become very important and beneficial to channel members. Through Cooperative advertising, manufacturers and retailers can jointly participate in promotional programs. This action not only reduces the cost of advertising, but also is important to create a link with local retailers in order to increase immediate sales at the retail level. In this article, the problem of Cooperative advertising and Pricing decisions in a multi-product manufacturer-retailer (oligopoly market) supply chain is investigated. Stackelberg game with leadership of the manufacturer is proposed to model the problem. In order to find optimal prices and advertising expenditure, the Bi-level programming approach is implemented. Solutions for the first level are determined by a Genetic algorithm and best responses of retailers to the generated solutions of the manufacturer are calculated by CPLEX. Finally, numerical experiments and sensitivity analysis are conducted in order to assess the efficiency of models and solution procedures. Results show that competition will lead to a lower retail price, which is preferable from the consumers’ point of view. Also, profit of the manufacturer and retailers will decrease if competition effect increases.

Multimedia

  • No record.

    • Cites

  • No record.

    • References

  • No record.

    • Cite

    APA: Copy

    FARSHBAF GERANMAYEH, AMIR, RABBANI, MASOUD, & TALEIZADEH, ATA ALLAH. (2018). Cooperative Advertising and Pricing in a Supply Chain: A Bi-level Programming Approach. JOURNAL OF QUALITY ENGINEERING AND PRODUCTION OPTIMIZATIO, 3(2), 11-26. SID. https://sid.ir/paper/352212/en

    Vancouver: Copy

    FARSHBAF GERANMAYEH AMIR, RABBANI MASOUD, TALEIZADEH ATA ALLAH. Cooperative Advertising and Pricing in a Supply Chain: A Bi-level Programming Approach. JOURNAL OF QUALITY ENGINEERING AND PRODUCTION OPTIMIZATIO[Internet]. 2018;3(2):11-26. Available from: https://sid.ir/paper/352212/en

    IEEE: Copy

    AMIR FARSHBAF GERANMAYEH, MASOUD RABBANI, and ATA ALLAH TALEIZADEH, “Cooperative Advertising and Pricing in a Supply Chain: A Bi-level Programming Approach,” JOURNAL OF QUALITY ENGINEERING AND PRODUCTION OPTIMIZATIO, vol. 3, no. 2, pp. 11–26, 2018, [Online]. Available: https://sid.ir/paper/352212/en

    Related Journal Papers

  • No record.

    • Related Seminar Papers

  • No record.

    • Related Plans

  • No record.

    • Recommended Workshops






    Move to top
    telegram sharing button
    whatsapp sharing button
    linkedin sharing button
    twitter sharing button
    email sharing button
    email sharing button
    email sharing button
    sharethis sharing button