INVESTIGATION OF DAMASK ROSES MARKETING PROBLEMS: A CASE STUDY IN KASHAN REGION

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SOLAIMANI POUR A.; NIKOOIE A. R.; BAGHERI A.

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Journal: Journal of Water and Soil Science Year:2005 | Volume: | Issue: Page(s): 89-100

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Information Journal Paper

Title

INVESTIGATION OF DAMASK ROSES MARKETING PROBLEMS: A CASE STUDY IN KASHAN REGION

Author(s)

SOLAIMANI POUR A. | NIKOOIE A. R. | BAGHERI A. | Issue Writer Certificate

Keywords

DAMASK ROSESQ2

MARKETING EFFICIENCYQ4

MARKETING COST COEFFICIENTQ4

MARKET MARGIN.Q4

Abstract

This study was conducted to detennine the problems of marketing channels of DAMASK ROSES and to seek appropriate solutions to enhance MARKETING EFFICIENCY. The results of the study revealed that traditional and industrial rose production lacked the quality demanded by the market. The efficiency index was % 92.9 in traditional and %55 in industrial production. In addition, with regard to the marketing parameters for each type of production, the share of the factors was calculated. So we can conclude that the reducing units have the most important roles in this process. According to the study, traditional units with %47.2 had a greater share compared with the industrial units (%44.5). The results have also shown that production; retailer; wholesalers and middlemen shares were in the lower ranks respectively. MARKETING COST COEFFICIENT results showed that %70 of the retailer selling price for 1 kg of the product was related to the marketing costs. The costs for industrial units with high and low capacity were %67.7 and %65.4, respectively.

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APA: Copy

SOLAIMANI POUR, A., NIKOOIE, A. R., & BAGHERI, A.. (2005). INVESTIGATION OF DAMASK ROSES MARKETING PROBLEMS: A CASE STUDY IN KASHAN REGION. WATER AND SOIL SCIENCE (JOURNAL OF SCIENCE AND TECHNOLOGY OF AGRICULTURE AND NATURAL RESOURCES), 9(1), 89-100. SID. https://sid.ir/paper/365785/en

Vancouver: Copy

SOLAIMANI POUR A., NIKOOIE A. R., BAGHERI A.. INVESTIGATION OF DAMASK ROSES MARKETING PROBLEMS: A CASE STUDY IN KASHAN REGION. WATER AND SOIL SCIENCE (JOURNAL OF SCIENCE AND TECHNOLOGY OF AGRICULTURE AND NATURAL RESOURCES)[Internet]. 2005;9(1):89-100. Available from: https://sid.ir/paper/365785/en

IEEE: Copy

A. SOLAIMANI POUR, A. R. NIKOOIE, and A. BAGHERI, “INVESTIGATION OF DAMASK ROSES MARKETING PROBLEMS: A CASE STUDY IN KASHAN REGION,” WATER AND SOIL SCIENCE (JOURNAL OF SCIENCE AND TECHNOLOGY OF AGRICULTURE AND NATURAL RESOURCES), vol. 9, no. 1, pp. 89–100, 2005, [Online]. Available: https://sid.ir/paper/365785/en

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