Purchase behavior of fish consumers of Besat fish market in Tehran

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Alidoosti Khadijeh; ADELI AFSHIN; KORDJAZI MOAZAMEH; VAHEDI MOHSEN

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF FISHERIES SCIENCE AND TECHNOLOGY (JFST) Year:2020 | Volume:9 | Issue:2 Page(s): 66-78

Download Full-Text

Persian Verion

View:

458

Download:

Cites:

Information Journal Paper

Title

Purchase behavior of fish consumers of Besat fish market in Tehran

Author(s)

Alidoosti Khadijeh | ADELI AFSHIN | KORDJAZI MOAZAMEH | VAHEDI MOHSEN | Issue Writer Certificate

Keywords

Consumer BehaviorQ1

Fish RetailingQ1

Besat MarketQ1

MarketingQ1

FisheriesQ1

Abstract

To identify the behavior of fish consumer in Iran's largest fish market in order to improve sales and obtain customer satisfaction. After designing and completing the questionnaire, descriptive statistics and Friedman test, chi-square and stepwise regression were used for data analysis. Consumers were very much in agreement with the direct sale of Fish by producer in the market, government subsidies to buy fish, and the aquatic properties on the market. Their highest priority is to buy trout and then southern fish, shrimp, Caspian Sea fish and warmwater fish. More than half of consumers were introduced to the market for the first time through advertising and introducing their friends and acquaintances, and 46% were familiar with the market because of their home proximity. The most important Marketing mix was advertising, and the most important reason for buying fish from this market was the freshness and diversity of the fish. Research shows that men buy more fish than women cross-country people, women born in coastal areas and high-income buyers. Given the tendency of consumer to be familiar with the market and the importance of advertising, paying attention to this and targeting male buyers will be very effective in market prosperity. Considering the numerous research results, including inserting aquatic properties and installing electronic signage on and off the aquarium in the market and helping improve household income is another way to improve customer satisfaction.

Cites

No record.

References

No record.

Cite

APA: Copy

Alidoosti, Khadijeh, ADELI, AFSHIN, KORDJAZI, MOAZAMEH, & VAHEDI, MOHSEN. (2020). Purchase behavior of fish consumers of Besat fish market in Tehran. JOURNAL OF FISHERIES SCIENCE AND TECHNOLOGY (JFST), 9(2 ), 66-78. SID. https://sid.ir/paper/374950/en

Vancouver: Copy

Alidoosti Khadijeh, ADELI AFSHIN, KORDJAZI MOAZAMEH, VAHEDI MOHSEN. Purchase behavior of fish consumers of Besat fish market in Tehran. JOURNAL OF FISHERIES SCIENCE AND TECHNOLOGY (JFST)[Internet]. 2020;9(2 ):66-78. Available from: https://sid.ir/paper/374950/en

IEEE: Copy

Khadijeh Alidoosti, AFSHIN ADELI, MOAZAMEH KORDJAZI, and MOHSEN VAHEDI, “Purchase behavior of fish consumers of Besat fish market in Tehran,” JOURNAL OF FISHERIES SCIENCE AND TECHNOLOGY (JFST), vol. 9, no. 2 , pp. 66–78, 2020, [Online]. Available: https://sid.ir/paper/374950/en

Related Journal Papers