Evaluating the Mixed Marketing Factors of Tehran Big Fish Market from the Sellers' Viewpoint

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ADELI AFSHIN; Alidoosti Khadijeh; KORDJAZI MOAZAMEH; VAHEDI MOHSEN; Erabi Hossein

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Journal: Journal of Aquaculture Development Year:2020 | Volume:14 | Issue:3 Page(s): 55-69

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Title

Evaluating the Mixed Marketing Factors of Tehran Big Fish Market from the Sellers' Viewpoint

Author(s)

Keywords

Mix marketingQ1

SellQ1

TehranQ1

Beast marketQ1

Fish marketQ2

Abstract

Evaluation of the marketing mix of the biggest Fish market in Iran from the point of view of the Sellers was done by questionnaire in 2019. For data analysis, descriptive statistics and Friedman test were used. The results showed that, from the point of view of the Sellers, customers prefer to buy consistently from a particular stand or place and their highest priority is salmon and Persian Gulf and Oman Sea fish, shrimp, warm water farmed fish and Caspian Sea fish. The next priorities are shopping. Regarding Mix marketing from the viewpoint of Sellers, the highest rankings were ranked in the top 4 in terms of product health, perceived product value, how to clean and cut fish and then promotion of market on the billboard the Mix marketing, product, price, place distribution and promotion are responsible, respectively. Therefore, Sellers consider these indicators and place to be key drivers of sales and market prosperity that can be significant to municipalities and decision-makers.

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APA: Copy

ADELI, AFSHIN, Alidoosti, Khadijeh, KORDJAZI, MOAZAMEH, VAHEDI, MOHSEN, & Erabi, Hossein. (2020). Evaluating the Mixed Marketing Factors of Tehran Big Fish Market from the Sellers' Viewpoint. JOURNAL OF AQUACULTURE DEVELOPMENT, 14(3 ), 55-69. SID. https://sid.ir/paper/374727/en

Vancouver: Copy

ADELI AFSHIN, Alidoosti Khadijeh, KORDJAZI MOAZAMEH, VAHEDI MOHSEN, Erabi Hossein. Evaluating the Mixed Marketing Factors of Tehran Big Fish Market from the Sellers' Viewpoint. JOURNAL OF AQUACULTURE DEVELOPMENT[Internet]. 2020;14(3 ):55-69. Available from: https://sid.ir/paper/374727/en

IEEE: Copy

AFSHIN ADELI, Khadijeh Alidoosti, MOAZAMEH KORDJAZI, MOHSEN VAHEDI, and Hossein Erabi, “Evaluating the Mixed Marketing Factors of Tehran Big Fish Market from the Sellers' Viewpoint,” JOURNAL OF AQUACULTURE DEVELOPMENT, vol. 14, no. 3 , pp. 55–69, 2020, [Online]. Available: https://sid.ir/paper/374727/en

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