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Information Journal Paper

Title

Providing an intelligent marketing model of the investment company gostaresh paya sanat sina

Pages

  261-278

Abstract

 Today, we are in the illusion of imagining that we have permanent loyal customers. We always have to be positive about losing customers because competitors are constantly increasing their awareness and effort. In such an environment, management has to evaluate and act wisely in all decisions. In this one-year study, the Fuzzy Delphi method introduced an intelligent Marketing model for the sustainable expansion of the Sinai industry. The results show that the most important dimensions of the smart Marketing model in three phases (input, analysis and output) are 13 general components and 42 indicators. Finally, based on the analysis performed, the final model of intelligent Marketing was designed in three phases. Respected managers in this field are suggested to use the proposed model in order to create a competitive advantage.

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    • Cite

    APA: Copy

    abolmasum, mohammad, Moshabaki esfhani, Asghar, & NAAMI, ABDOLLAH. (2021). Providing an intelligent marketing model of the investment company gostaresh paya sanat sina. JOURNAL OF AGRICULTURAL ECONOMICS RESEARCH, 13(1 ), 261-278. SID. https://sid.ir/paper/382221/en

    Vancouver: Copy

    abolmasum mohammad, Moshabaki esfhani Asghar, NAAMI ABDOLLAH. Providing an intelligent marketing model of the investment company gostaresh paya sanat sina. JOURNAL OF AGRICULTURAL ECONOMICS RESEARCH[Internet]. 2021;13(1 ):261-278. Available from: https://sid.ir/paper/382221/en

    IEEE: Copy

    mohammad abolmasum, Asghar Moshabaki esfhani, and ABDOLLAH NAAMI, “Providing an intelligent marketing model of the investment company gostaresh paya sanat sina,” JOURNAL OF AGRICULTURAL ECONOMICS RESEARCH, vol. 13, no. 1 , pp. 261–278, 2021, [Online]. Available: https://sid.ir/paper/382221/en

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