A SURVEY ON THE MARKETING STRATEGY IN THE E-MARKETS: IMI 100 COMPANIES

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SEYED JAVADEIN S.R.; ESFIDANI M.R.; AGHAZADEH H.

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Journal: Iranian Journal of Trade Studies Year:2007 | Volume:11 | Issue:42 Page(s): 83-117

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Title

A SURVEY ON THE MARKETING STRATEGY IN THE E-MARKETS: IMI 100 COMPANIES

Author(s)

SEYED JAVADEIN S.R. | ESFIDANI M.R. | AGHAZADEH H. | Issue Writer Certificate

Keywords

MARKETING STRATEGYQ2

E-MARKETINGQ2

TRANSACTIONAL MARKETING STRATEGYQ3

DATA-BASE MARKETING STRATEGYQ2

RELATIONAL MARKETING STRATEGY AND KNOWLEDGE BASED MARKETING STRATEGYQ3

Abstract

MARKETING STRATEGY in the e-Markets is a new and important concept of marketing research. There are many approaches about the e-MARKETING STRATEGY but these concepts and approaches are very new in our country and there are a few researches on E-MARKETING strategies in the Iranian companies. So it is very important to survey these issues because of the trend of e-commerce development in our country. Developing the new strategic views in the marketing and business will help the companies to develop their competitiveness. The results of this study show that marketing in the e-markets are: Transactional MARKETING STRATEGY, data-base MARKETING STRATEGY, relational MARKETING STRATEGY and Knowledge based MARKETING STRATEGY. The Analyzing of the IMI 100 companies shows that many of these companies select transactional MARKETING STRATEGY and this kind of MARKETING STRATEGY is not suitable for the new economy.

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APA: Copy

SEYED JAVADEIN, S.R., ESFIDANI, M.R., & AGHAZADEH, H.. (2007). A SURVEY ON THE MARKETING STRATEGY IN THE E-MARKETS: IMI 100 COMPANIES. IRANIAN JOURNAL OF TRADE STUDIES (IJTS), 11(42), 83-117. SID. https://sid.ir/paper/7479/en

Vancouver: Copy

SEYED JAVADEIN S.R., ESFIDANI M.R., AGHAZADEH H.. A SURVEY ON THE MARKETING STRATEGY IN THE E-MARKETS: IMI 100 COMPANIES. IRANIAN JOURNAL OF TRADE STUDIES (IJTS)[Internet]. 2007;11(42):83-117. Available from: https://sid.ir/paper/7479/en

IEEE: Copy

S.R. SEYED JAVADEIN, M.R. ESFIDANI, and H. AGHAZADEH, “A SURVEY ON THE MARKETING STRATEGY IN THE E-MARKETS: IMI 100 COMPANIES,” IRANIAN JOURNAL OF TRADE STUDIES (IJTS), vol. 11, no. 42, pp. 83–117, 2007, [Online]. Available: https://sid.ir/paper/7479/en

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