Ranking Factors Affecting Competitive Advantage of Iranian Saffron in Domestic and International Markets

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TOHIDI AMIRHOSSEIN; GHORBANI MOHAMMAD; KARBASI ALI REZA; ASGHARPOUR MASOULEH AHMADREZA; HASSANI MAHMOOEI BEHROOZ

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Journal: Saffron Agronomy and Technology Year:2020 | Volume:8 | Issue:3 Page(s): 461-477

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Title

Ranking Factors Affecting Competitive Advantage of Iranian Saffron in Domestic and International Markets

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Keywords

Resource-Based ViewQ1

Organizational CapabilitiesQ1

Strategic ManagementQ2

Abstract

The lack of a clear competitive strategy is one of the major problems of Iranian saffron companies to gain a competitive advantage in domestic and international markets. Therefore, the Picocrocin main purpose of this study is to rank the factors affecting competitive advantage in the domestic and international markets of Iranian saffron. Therefore, the importance of marketing resources and competitive strategies for one of the major producers and suppliers of saffron is investigated in this study considering market position theory and Resource-Based View. A pairwise comparison-based questionnaire is used to collect opinions of experts in the company. Using the analytic hierarchy process method, the results of the study showed that the differentiation strategy has the most effect in gaining competitive advantage. The results also indicate that particular attention must be paid to managerial and customer relationship capabilities in executing the differentiation strategy. Accordingly, improving financial conditions and understanding customers' needs and requirements are among the approaches that lead to development of key company capabilities and gaining competitive advantage in saffron markets.

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APA: Copy

TOHIDI, AMIRHOSSEIN, GHORBANI, MOHAMMAD, KARBASI, ALI REZA, ASGHARPOUR MASOULEH, AHMADREZA, & HASSANI MAHMOOEI, BEHROOZ. (2020). Ranking Factors Affecting Competitive Advantage of Iranian Saffron in Domestic and International Markets. SAFFRON AGRONOMY AND TECHNOLOGY, 8(3 ), 461-477. SID. https://sid.ir/paper/398304/en

Vancouver: Copy

TOHIDI AMIRHOSSEIN, GHORBANI MOHAMMAD, KARBASI ALI REZA, ASGHARPOUR MASOULEH AHMADREZA, HASSANI MAHMOOEI BEHROOZ. Ranking Factors Affecting Competitive Advantage of Iranian Saffron in Domestic and International Markets. SAFFRON AGRONOMY AND TECHNOLOGY[Internet]. 2020;8(3 ):461-477. Available from: https://sid.ir/paper/398304/en

IEEE: Copy

AMIRHOSSEIN TOHIDI, MOHAMMAD GHORBANI, ALI REZA KARBASI, AHMADREZA ASGHARPOUR MASOULEH, and BEHROOZ HASSANI MAHMOOEI, “Ranking Factors Affecting Competitive Advantage of Iranian Saffron in Domestic and International Markets,” SAFFRON AGRONOMY AND TECHNOLOGY, vol. 8, no. 3 , pp. 461–477, 2020, [Online]. Available: https://sid.ir/paper/398304/en

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