SOCIAL IDENTITY AND BRAND EQUITY FORMATION: A COMPARATIVE STUDY OF COLLEGIATE SPORTS FANS

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BOYLE B.A.; MAGNUSSON P.

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Journal Paper

Paper Information

Journal: JOURNAL OF SPORT MANAGEMENT Year:2007 | Volume:21 | Issue:4 Page(s): 497-520

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Information Journal Paper

Title

SOCIAL IDENTITY AND BRAND EQUITY FORMATION: A COMPARATIVE STUDY OF COLLEGIATE SPORTS FANS

Author(s)

BOYLE B.A. | MAGNUSSON P. | Issue Writer Certificate

Keywords

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Abstract

Cites

THE HIERARCHY OF ROLE IDENTITY IN HANDBALL PLAYERS OF IRANIAN NATIONAL TEAMS AND ITS RELATION TO ATHLETIC IDENTITY, AGE AND CHAMPIONSHIP BACKGROUND

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APA: Copy

BOYLE, B.A., & MAGNUSSON, P.. (2007). SOCIAL IDENTITY AND BRAND EQUITY FORMATION: A COMPARATIVE STUDY OF COLLEGIATE SPORTS FANS. JOURNAL OF SPORT MANAGEMENT, 21(4), 497-520. SID. https://sid.ir/paper/560021/en

Vancouver: Copy

BOYLE B.A., MAGNUSSON P.. SOCIAL IDENTITY AND BRAND EQUITY FORMATION: A COMPARATIVE STUDY OF COLLEGIATE SPORTS FANS. JOURNAL OF SPORT MANAGEMENT[Internet]. 2007;21(4):497-520. Available from: https://sid.ir/paper/560021/en

IEEE: Copy

B.A. BOYLE, and P. MAGNUSSON, “SOCIAL IDENTITY AND BRAND EQUITY FORMATION: A COMPARATIVE STUDY OF COLLEGIATE SPORTS FANS,” JOURNAL OF SPORT MANAGEMENT, vol. 21, no. 4, pp. 497–520, 2007, [Online]. Available: https://sid.ir/paper/560021/en

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