Information Journal Paper
APA:
CopyO CASS, A., & NGO, L.V.. (2007). MARKET ORIENTATION VERSUS INNOVATION CULTURE: TWO ROUTES TO SUPERIOR BRAND PERFORMANCE. EUROPEAN JOURNAL OF MARKETING, 41(7-8), 868-887. SID. https://sid.ir/paper/567742/en
Vancouver:
CopyO CASS A., NGO L.V.. MARKET ORIENTATION VERSUS INNOVATION CULTURE: TWO ROUTES TO SUPERIOR BRAND PERFORMANCE. EUROPEAN JOURNAL OF MARKETING[Internet]. 2007;41(7-8):868-887. Available from: https://sid.ir/paper/567742/en
IEEE:
CopyA. O CASS, and L.V. NGO, “MARKET ORIENTATION VERSUS INNOVATION CULTURE: TWO ROUTES TO SUPERIOR BRAND PERFORMANCE,” EUROPEAN JOURNAL OF MARKETING, vol. 41, no. 7-8, pp. 868–887, 2007, [Online]. Available: https://sid.ir/paper/567742/en