Information Journal Paper
APA:
CopyVOLCKNER, F., & SATTLER, H.. (2007). EMPIRICAL GENERALIZABILITY OF CONSUMER EVALUATION OF BRAND EXTENSIONS. JOURNAL OF MARKETING RESEARCH, 24(2), 149-162. SID. https://sid.ir/paper/580923/en
Vancouver:
CopyVOLCKNER F., SATTLER H.. EMPIRICAL GENERALIZABILITY OF CONSUMER EVALUATION OF BRAND EXTENSIONS. JOURNAL OF MARKETING RESEARCH[Internet]. 2007;24(2):149-162. Available from: https://sid.ir/paper/580923/en
IEEE:
CopyF. VOLCKNER, and H. SATTLER, “EMPIRICAL GENERALIZABILITY OF CONSUMER EVALUATION OF BRAND EXTENSIONS,” JOURNAL OF MARKETING RESEARCH, vol. 24, no. 2, pp. 149–162, 2007, [Online]. Available: https://sid.ir/paper/580923/en