Information Journal Paper
APA:
CopyCHEN, HSIU LI. (2007). GRAY MARKETING AND ITS IMPACTS ON BRAND EQUITY. JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 16(4), 247-256. SID. https://sid.ir/paper/582196/en
Vancouver:
CopyCHEN HSIU LI. GRAY MARKETING AND ITS IMPACTS ON BRAND EQUITY. JOURNAL OF PRODUCT AND BRAND MANAGEMENT[Internet]. 2007;16(4):247-256. Available from: https://sid.ir/paper/582196/en
IEEE:
CopyHSIU LI CHEN, “GRAY MARKETING AND ITS IMPACTS ON BRAND EQUITY,” JOURNAL OF PRODUCT AND BRAND MANAGEMENT, vol. 16, no. 4, pp. 247–256, 2007, [Online]. Available: https://sid.ir/paper/582196/en