EXPORT PERFORMANCE AS AN ANTECEDENT OF EXPORT COMMITMENT AND MARKETING STRATEGY ADAPTATION: EVIDENCE FROM SMALL AND MEDIUM-SIZED EXPORTERS

LAGES, L., & MONTGOMERY, D.. (2004). EXPORT PERFORMANCE AS AN ANTECEDENT OF EXPORT COMMITMENT AND MARKETING STRATEGY ADAPTATION: EVIDENCE FROM SMALL AND MEDIUM-SIZED EXPORTERS. EUROPEAN JOURNAL OF MARKETING, 38(9-10), 1186-1214. SID. https://sid.ir/paper/582826/en

LAGES L., MONTGOMERY D.. EXPORT PERFORMANCE AS AN ANTECEDENT OF EXPORT COMMITMENT AND MARKETING STRATEGY ADAPTATION: EVIDENCE FROM SMALL AND MEDIUM-SIZED EXPORTERS. EUROPEAN JOURNAL OF MARKETING[Internet]. 2004;38(9-10):1186-1214. Available from: https://sid.ir/paper/582826/en

L. LAGES, and D. MONTGOMERY, “EXPORT PERFORMANCE AS AN ANTECEDENT OF EXPORT COMMITMENT AND MARKETING STRATEGY ADAPTATION: EVIDENCE FROM SMALL AND MEDIUM-SIZED EXPORTERS,” EUROPEAN JOURNAL OF MARKETING, vol. 38, no. 9-10, pp. 1186–1214, 2004, [Online]. Available: https://sid.ir/paper/582826/en