THE EFFECT OF EXPORT MARKETING CAPABILITIES ON EXPORT PERFORMANCE AN INVESTIGATION OF CHINESE EXPORTERS

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ZOU S.; FANG E.

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Journal Paper

Paper Information

Journal: JOURNAL OF INTERNATIONAL MARKETING Year:2003 | Volume:11 | Issue:4 Page(s): 32-53

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Information Journal Paper

Title

THE EFFECT OF EXPORT MARKETING CAPABILITIES ON EXPORT PERFORMANCE AN INVESTIGATION OF CHINESE EXPORTERS

Author(s)

ZOU S. | FANG E. | Issue Writer Certificate

Keywords

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Abstract

Cites

COMPANIES EXPORT FUNCTION: IDENTIFYING THE EFFECTS OF PERCEIVED COMPETITIVE ADVANTAGES, ADAPTING MARKETING TACTICS AND EXPORTING EXPERIENCE ON EXPORT FUNCTION

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APA: Copy

ZOU, S., & FANG, E.. (2003). THE EFFECT OF EXPORT MARKETING CAPABILITIES ON EXPORT PERFORMANCE AN INVESTIGATION OF CHINESE EXPORTERS. JOURNAL OF INTERNATIONAL MARKETING, 11(4), 32-53. SID. https://sid.ir/paper/583871/en

Vancouver: Copy

ZOU S., FANG E.. THE EFFECT OF EXPORT MARKETING CAPABILITIES ON EXPORT PERFORMANCE AN INVESTIGATION OF CHINESE EXPORTERS. JOURNAL OF INTERNATIONAL MARKETING[Internet]. 2003;11(4):32-53. Available from: https://sid.ir/paper/583871/en

IEEE: Copy

S. ZOU, and E. FANG, “THE EFFECT OF EXPORT MARKETING CAPABILITIES ON EXPORT PERFORMANCE AN INVESTIGATION OF CHINESE EXPORTERS,” JOURNAL OF INTERNATIONAL MARKETING, vol. 11, no. 4, pp. 32–53, 2003, [Online]. Available: https://sid.ir/paper/583871/en

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