Information Journal Paper
APA:
CopyTHEODOSIOU, M., & LEONIDOU, L.C.. (2003). STANDARDIZATION VERSUS ADAPTATION OF INTERNATIONAL MARKETING STRATEGY: AN INTEGRATIVE ASSESSMENT OF THE EMPIRICAL RESEARCH. INTERNATIONAL BUSINESS REVIEW, 12(2), 141-171. SID. https://sid.ir/paper/584083/en
Vancouver:
CopyTHEODOSIOU M., LEONIDOU L.C.. STANDARDIZATION VERSUS ADAPTATION OF INTERNATIONAL MARKETING STRATEGY: AN INTEGRATIVE ASSESSMENT OF THE EMPIRICAL RESEARCH. INTERNATIONAL BUSINESS REVIEW[Internet]. 2003;12(2):141-171. Available from: https://sid.ir/paper/584083/en
IEEE:
CopyM. THEODOSIOU, and L.C. LEONIDOU, “STANDARDIZATION VERSUS ADAPTATION OF INTERNATIONAL MARKETING STRATEGY: AN INTEGRATIVE ASSESSMENT OF THE EMPIRICAL RESEARCH,” INTERNATIONAL BUSINESS REVIEW, vol. 12, no. 2, pp. 141–171, 2003, [Online]. Available: https://sid.ir/paper/584083/en