STANDARDIZATION INTERNATIONAL ADVERTISING: REVIEW AND CRITICAL EVALUATION OF THE THEORETICAL AND EMPIRIECAL EVIDENCE

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ONKVISIT S.; SHAW J.J.

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Journal Paper

Paper Information

Journal: COLUMBIA JOURNAL OF WORLD BUSINESS Year:1987 | Volume:22 | Issue:3 Page(s): 50-53

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Information Journal Paper

Title

STANDARDIZATION INTERNATIONAL ADVERTISING: REVIEW AND CRITICAL EVALUATION OF THE THEORETICAL AND EMPIRIECAL EVIDENCE

Author(s)

ONKVISIT S. | SHAW J.J. | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

A MODEL FOR STANDARDIZATION/ADAPTATION STRATEGY SELECTION IN THE IRAN'S MULTINATIONAL COMPANIES (MNCS)

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APA: Copy

ONKVISIT, S., & SHAW, J.J.. (1987). STANDARDIZATION INTERNATIONAL ADVERTISING: REVIEW AND CRITICAL EVALUATION OF THE THEORETICAL AND EMPIRIECAL EVIDENCE. COLUMBIA JOURNAL OF WORLD BUSINESS, 22(3), 50-53. SID. https://sid.ir/paper/586988/en

Vancouver: Copy

ONKVISIT S., SHAW J.J.. STANDARDIZATION INTERNATIONAL ADVERTISING: REVIEW AND CRITICAL EVALUATION OF THE THEORETICAL AND EMPIRIECAL EVIDENCE. COLUMBIA JOURNAL OF WORLD BUSINESS[Internet]. 1987;22(3):50-53. Available from: https://sid.ir/paper/586988/en

IEEE: Copy

S. ONKVISIT, and J.J. SHAW, “STANDARDIZATION INTERNATIONAL ADVERTISING: REVIEW AND CRITICAL EVALUATION OF THE THEORETICAL AND EMPIRIECAL EVIDENCE,” COLUMBIA JOURNAL OF WORLD BUSINESS, vol. 22, no. 3, pp. 50–53, 1987, [Online]. Available: https://sid.ir/paper/586988/en

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