THE ROLE OF COMMUNICATION AND TRUST IN EXPLAINING CUSTOMER LOYALTY: AN EXTENSION TO THE ECSI MODEL

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DWAYNE BALL; PEDRO SIMOES COELHO; ALEXANDRA MACHAS

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Journal Paper

Paper Information

Journal: EUROPEAN JOURNAL OF MARKETING Year:2004 | Volume:38 | Issue:9-10 Page(s): 1272-1293

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Information Journal Paper

Title

THE ROLE OF COMMUNICATION AND TRUST IN EXPLAINING CUSTOMER LOYALTY: AN EXTENSION TO THE ECSI MODEL

Author(s)

DWAYNE BALL | PEDRO SIMOES COELHO | ALEXANDRA MACHAS | Issue Writer Certificate

Keywords

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Abstract

Cites

THE PRIORITY OF EFFECTIVE FACTORS ON CUSTOMER'S LOYALTY WITH USING OF ECSI MODEL
STUDY OF EFFECTIVE FACTORS ON CUSTOMER SATISFACTION: ELECTRONIC AND COMMUNICATION INDUSTRIES-MOBILE HANDSET
AN EMPIRICAL ANALYSIS TO DESIGN ENHANCED CUSTOMER LIFETIME VALUE BASED ON CUSTOMER LOYALTY: EVIDENCES FROM IRANIAN BANKING SECTOR

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APA: Copy

DWAYNE, BALL, PEDRO SIMOES, COELHO, & ALEXANDRA, MACHAS. (2004). THE ROLE OF COMMUNICATION AND TRUST IN EXPLAINING CUSTOMER LOYALTY: AN EXTENSION TO THE ECSI MODEL. EUROPEAN JOURNAL OF MARKETING, 38(9-10), 1272-1293. SID. https://sid.ir/paper/587064/en

Vancouver: Copy

DWAYNE BALL, PEDRO SIMOES COELHO, ALEXANDRA MACHAS. THE ROLE OF COMMUNICATION AND TRUST IN EXPLAINING CUSTOMER LOYALTY: AN EXTENSION TO THE ECSI MODEL. EUROPEAN JOURNAL OF MARKETING[Internet]. 2004;38(9-10):1272-1293. Available from: https://sid.ir/paper/587064/en

IEEE: Copy

BALL DWAYNE, COELHO PEDRO SIMOES, and MACHAS ALEXANDRA, “THE ROLE OF COMMUNICATION AND TRUST IN EXPLAINING CUSTOMER LOYALTY: AN EXTENSION TO THE ECSI MODEL,” EUROPEAN JOURNAL OF MARKETING, vol. 38, no. 9-10, pp. 1272–1293, 2004, [Online]. Available: https://sid.ir/paper/587064/en

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