Information Journal Paper
APA:
CopyHOUSTON, FRANKLIN S.. (1986). THE MARKETING CONCEPT: WHAT IT IS AND WHAT IT IS NOT. JOURNAL OF MARKETING, 50(2), 81-87. SID. https://sid.ir/paper/587269/en
Vancouver:
CopyHOUSTON FRANKLIN S.. THE MARKETING CONCEPT: WHAT IT IS AND WHAT IT IS NOT. JOURNAL OF MARKETING[Internet]. 1986;50(2):81-87. Available from: https://sid.ir/paper/587269/en
IEEE:
CopyFRANKLIN S. HOUSTON, “THE MARKETING CONCEPT: WHAT IT IS AND WHAT IT IS NOT,” JOURNAL OF MARKETING, vol. 50, no. 2, pp. 81–87, 1986, [Online]. Available: https://sid.ir/paper/587269/en