SPONSORSHIP PROGRAM PROTECTION STRATEGIES FOR SPECIAL SPORT EVENTS: ARE EVENT ORGANIZERS OUTMANEUVERING AMBUSH MARKETERS?

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MCKELVEY S.; GRADY J.

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Journal Paper

Paper Information

Journal: JOURNAL OF SPORT MANAGEMENT Year:2008 | Volume:22 | Issue:5 Page(s): 550-586

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Information Journal Paper

Title

SPONSORSHIP PROGRAM PROTECTION STRATEGIES FOR SPECIAL SPORT EVENTS: ARE EVENT ORGANIZERS OUTMANEUVERING AMBUSH MARKETERS?

Author(s)

MCKELVEY S. | GRADY J. | Issue Writer Certificate

Keywords

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Abstract

Cites

INVESTIGATION OF SPORT SPONSORSHIP AS ELEMENTS OF SPORT'S MIX MARKETING

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APA: Copy

MCKELVEY, S., & GRADY, J.. (2008). SPONSORSHIP PROGRAM PROTECTION STRATEGIES FOR SPECIAL SPORT EVENTS: ARE EVENT ORGANIZERS OUTMANEUVERING AMBUSH MARKETERS?. JOURNAL OF SPORT MANAGEMENT, 22(5), 550-586. SID. https://sid.ir/paper/588632/en

Vancouver: Copy

MCKELVEY S., GRADY J.. SPONSORSHIP PROGRAM PROTECTION STRATEGIES FOR SPECIAL SPORT EVENTS: ARE EVENT ORGANIZERS OUTMANEUVERING AMBUSH MARKETERS?. JOURNAL OF SPORT MANAGEMENT[Internet]. 2008;22(5):550-586. Available from: https://sid.ir/paper/588632/en

IEEE: Copy

S. MCKELVEY, and J. GRADY, “SPONSORSHIP PROGRAM PROTECTION STRATEGIES FOR SPECIAL SPORT EVENTS: ARE EVENT ORGANIZERS OUTMANEUVERING AMBUSH MARKETERS?,” JOURNAL OF SPORT MANAGEMENT, vol. 22, no. 5, pp. 550–586, 2008, [Online]. Available: https://sid.ir/paper/588632/en

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