Information Journal Paper
APA:
CopyMYERS, CHRIS A.. (2003). MANAGING BRAND EQUITY: A LOOK AT THE IMPACT OF ATTRIBUTES. JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 12(1), 39-51. SID. https://sid.ir/paper/590899/en
Vancouver:
CopyMYERS CHRIS A.. MANAGING BRAND EQUITY: A LOOK AT THE IMPACT OF ATTRIBUTES. JOURNAL OF PRODUCT AND BRAND MANAGEMENT[Internet]. 2003;12(1):39-51. Available from: https://sid.ir/paper/590899/en
IEEE:
CopyCHRIS A. MYERS, “MANAGING BRAND EQUITY: A LOOK AT THE IMPACT OF ATTRIBUTES,” JOURNAL OF PRODUCT AND BRAND MANAGEMENT, vol. 12, no. 1, pp. 39–51, 2003, [Online]. Available: https://sid.ir/paper/590899/en