Information Journal Paper
APA:
CopyREINARTZ, W.J., & KUMAR, V.. (2000). ON THE PROFITABILITY OF LONG-LIFE CUSTOMERS IN A NON-CONTRACTUAL SETTING: AN EMPIRICAL INVESTIGATION AND IMPLICATIONS FOR MARKETING. JOURNAL OF MARKETING, 64(4), 17-35. SID. https://sid.ir/paper/591044/en
Vancouver:
CopyREINARTZ W.J., KUMAR V.. ON THE PROFITABILITY OF LONG-LIFE CUSTOMERS IN A NON-CONTRACTUAL SETTING: AN EMPIRICAL INVESTIGATION AND IMPLICATIONS FOR MARKETING. JOURNAL OF MARKETING[Internet]. 2000;64(4):17-35. Available from: https://sid.ir/paper/591044/en
IEEE:
CopyW.J. REINARTZ, and V. KUMAR, “ON THE PROFITABILITY OF LONG-LIFE CUSTOMERS IN A NON-CONTRACTUAL SETTING: AN EMPIRICAL INVESTIGATION AND IMPLICATIONS FOR MARKETING,” JOURNAL OF MARKETING, vol. 64, no. 4, pp. 17–35, 2000, [Online]. Available: https://sid.ir/paper/591044/en