Information Journal Paper
APA:
CopyYOO, BOONGHEE, & DONTHU, NAVEEN. (2002). TESTING CROSS- CULTURAL INVARIANCE OF THE BRAND EQUITY CREATION PROCESS. JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 11(6), 380-398. SID. https://sid.ir/paper/593855/en
Vancouver:
CopyYOO BOONGHEE, DONTHU NAVEEN. TESTING CROSS- CULTURAL INVARIANCE OF THE BRAND EQUITY CREATION PROCESS. JOURNAL OF PRODUCT AND BRAND MANAGEMENT[Internet]. 2002;11(6):380-398. Available from: https://sid.ir/paper/593855/en
IEEE:
CopyBOONGHEE YOO, and NAVEEN DONTHU, “TESTING CROSS- CULTURAL INVARIANCE OF THE BRAND EQUITY CREATION PROCESS,” JOURNAL OF PRODUCT AND BRAND MANAGEMENT, vol. 11, no. 6, pp. 380–398, 2002, [Online]. Available: https://sid.ir/paper/593855/en