CUSTOMER AS ASSETS

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GUPTA S.; LEHMANN D.R.

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Journal Paper

Paper Information

Journal: JOURNAL OF INTERACTIVE MARKETING Year:2003 | Volume:17 | Issue:1 Page(s): 9-24

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Information Journal Paper

Title

CUSTOMER AS ASSETS

Author(s)

GUPTA S. | LEHMANN D.R. | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

INTRODUCING A NOVEL MODEL TO DETERMINE CLV

References

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Cite

APA: Copy

GUPTA, S., & LEHMANN, D.R.. (2003). CUSTOMER AS ASSETS. JOURNAL OF INTERACTIVE MARKETING, 17(1), 9-24. SID. https://sid.ir/paper/594240/en

Vancouver: Copy

GUPTA S., LEHMANN D.R.. CUSTOMER AS ASSETS. JOURNAL OF INTERACTIVE MARKETING[Internet]. 2003;17(1):9-24. Available from: https://sid.ir/paper/594240/en

IEEE: Copy

S. GUPTA, and D.R. LEHMANN, “CUSTOMER AS ASSETS,” JOURNAL OF INTERACTIVE MARKETING, vol. 17, no. 1, pp. 9–24, 2003, [Online]. Available: https://sid.ir/paper/594240/en

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