OPTIMAL SELECTION FOR DIRECT MAIL

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BULT J.R.; WANSBEEK T.J.

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Journal Paper

Paper Information

Journal: MARKETING SCIENCE Year:1995 | Volume:14 | Issue:4 Page(s): 378-394

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Information Journal Paper

Title

OPTIMAL SELECTION FOR DIRECT MAIL

Author(s)

BULT J.R. | WANSBEEK T.J. | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

INTRODUCING A NOVEL MODEL TO DETERMINE CLV

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Cite

APA: Copy

BULT, J.R., & WANSBEEK, T.J.. (1995). OPTIMAL SELECTION FOR DIRECT MAIL. MARKETING SCIENCE, 14(4), 378-394. SID. https://sid.ir/paper/595086/en

Vancouver: Copy

BULT J.R., WANSBEEK T.J.. OPTIMAL SELECTION FOR DIRECT MAIL. MARKETING SCIENCE[Internet]. 1995;14(4):378-394. Available from: https://sid.ir/paper/595086/en

IEEE: Copy

J.R. BULT, and T.J. WANSBEEK, “OPTIMAL SELECTION FOR DIRECT MAIL,” MARKETING SCIENCE, vol. 14, no. 4, pp. 378–394, 1995, [Online]. Available: https://sid.ir/paper/595086/en

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