BRAND DEVELOPMENT VERSUS NEW PRODUCT DEVELOPMENT: TOWARDS A PROCESS MODEL OF EXTENSION DECISIONS

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

AMBLER T.; STYLES C.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: MARKETING INTELLIGENCE AND PLANNING Year:1996 | Volume:14 | Issue:7 Page(s): 10-19

Download Full-Text

View:

151

Download:

Cites:

Information Journal Paper

Title

BRAND DEVELOPMENT VERSUS NEW PRODUCT DEVELOPMENT: TOWARDS A PROCESS MODEL OF EXTENSION DECISIONS

Author(s)

AMBLER T. | STYLES C. | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

IMPACT STUDY OF TRADE NAME DEVELOPMENT ON SERVICE COMPANIES MENTAL POSITION: CASE STUDY, PASARGAD BANKS AND ITS PASARGAD TRADE NAME SUBSIDIARIES SERVICE COMPANIES IN TEHRAN

References

No record.

Cite

APA: Copy

AMBLER, T., & STYLES, C.. (1996). BRAND DEVELOPMENT VERSUS NEW PRODUCT DEVELOPMENT: TOWARDS A PROCESS MODEL OF EXTENSION DECISIONS. MARKETING INTELLIGENCE AND PLANNING, 14(7), 10-19. SID. https://sid.ir/paper/596577/en

Vancouver: Copy

AMBLER T., STYLES C.. BRAND DEVELOPMENT VERSUS NEW PRODUCT DEVELOPMENT: TOWARDS A PROCESS MODEL OF EXTENSION DECISIONS. MARKETING INTELLIGENCE AND PLANNING[Internet]. 1996;14(7):10-19. Available from: https://sid.ir/paper/596577/en

IEEE: Copy

T. AMBLER, and C. STYLES, “BRAND DEVELOPMENT VERSUS NEW PRODUCT DEVELOPMENT: TOWARDS A PROCESS MODEL OF EXTENSION DECISIONS,” MARKETING INTELLIGENCE AND PLANNING, vol. 14, no. 7, pp. 10–19, 1996, [Online]. Available: https://sid.ir/paper/596577/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops