IS PERSONALIZATION OF SERVICES ALWAYS A GOOD THING? EXPLORING THE ROLE OF TECHNOLOGY-MEDIATED PERSONALIZATION (TMP) IN SERVICE RELATIONSHIPS

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SHEN A.; BALL D.

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Journal Paper

Paper Information

Journal: JOURNAL OF SERVICES MARKETING Year:2009 | Volume:23 | Issue:2 Page(s): 79-91

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Information Journal Paper

Title

IS PERSONALIZATION OF SERVICES ALWAYS A GOOD THING? EXPLORING THE ROLE OF TECHNOLOGY-MEDIATED PERSONALIZATION (TMP) IN SERVICE RELATIONSHIPS

Author(s)

SHEN A. | BALL D. | Issue Writer Certificate

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Abstract

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THE ATTRACTIVENESS OF PERSONALIZED SERVICES FOR MOBILE USERS AND ITS EFFECT ON THE SERVICE PROVIDERS SWITCHING BEHAVIOR OF THE CUSTOMERS

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APA: Copy

SHEN, A., & BALL, D.. (2009). IS PERSONALIZATION OF SERVICES ALWAYS A GOOD THING? EXPLORING THE ROLE OF TECHNOLOGY-MEDIATED PERSONALIZATION (TMP) IN SERVICE RELATIONSHIPS. JOURNAL OF SERVICES MARKETING, 23(2), 79-91. SID. https://sid.ir/paper/597043/en

Vancouver: Copy

SHEN A., BALL D.. IS PERSONALIZATION OF SERVICES ALWAYS A GOOD THING? EXPLORING THE ROLE OF TECHNOLOGY-MEDIATED PERSONALIZATION (TMP) IN SERVICE RELATIONSHIPS. JOURNAL OF SERVICES MARKETING[Internet]. 2009;23(2):79-91. Available from: https://sid.ir/paper/597043/en

IEEE: Copy

A. SHEN, and D. BALL, “IS PERSONALIZATION OF SERVICES ALWAYS A GOOD THING? EXPLORING THE ROLE OF TECHNOLOGY-MEDIATED PERSONALIZATION (TMP) IN SERVICE RELATIONSHIPS,” JOURNAL OF SERVICES MARKETING, vol. 23, no. 2, pp. 79–91, 2009, [Online]. Available: https://sid.ir/paper/597043/en

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