PERSONALIZATION? NO THANKS

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KAMBIL A.; NUNES P.F.

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Journal Paper

Paper Information

Journal: HARVARD BUSINESS REVIEW Year:2001 | Volume:79 | Issue:4 Page(s): 32-44

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Information Journal Paper

Title

PERSONALIZATION? NO THANKS

Author(s)

KAMBIL A. | NUNES P.F. | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

THE ATTRACTIVENESS OF PERSONALIZED SERVICES FOR MOBILE USERS AND ITS EFFECT ON THE SERVICE PROVIDERS SWITCHING BEHAVIOR OF THE CUSTOMERS

References

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APA: Copy

KAMBIL, A., & NUNES, P.F.. (2001). PERSONALIZATION? NO THANKS. HARVARD BUSINESS REVIEW, 79(4), 32-44. SID. https://sid.ir/paper/600211/en

Vancouver: Copy

KAMBIL A., NUNES P.F.. PERSONALIZATION? NO THANKS. HARVARD BUSINESS REVIEW[Internet]. 2001;79(4):32-44. Available from: https://sid.ir/paper/600211/en

IEEE: Copy

A. KAMBIL, and P.F. NUNES, “PERSONALIZATION? NO THANKS,” HARVARD BUSINESS REVIEW, vol. 79, no. 4, pp. 32–44, 2001, [Online]. Available: https://sid.ir/paper/600211/en

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