Information Journal Paper
APA:
CopyPUTREVU, S., & LORD, K.R.. (1992). COMPARATIVE AND NON-COMPARATIVE ADVERTISING: ATTITUDINAL EFFECTS UNDER COGNITIVE AND AFFECTIVE INVOLVEMENT CONDITIONS. JOURNAL OF ADVERTISING, 23(-), 77-90. SID. https://sid.ir/paper/600279/en
Vancouver:
CopyPUTREVU S., LORD K.R.. COMPARATIVE AND NON-COMPARATIVE ADVERTISING: ATTITUDINAL EFFECTS UNDER COGNITIVE AND AFFECTIVE INVOLVEMENT CONDITIONS. JOURNAL OF ADVERTISING[Internet]. 1992;23(-):77-90. Available from: https://sid.ir/paper/600279/en
IEEE:
CopyS. PUTREVU, and K.R. LORD, “COMPARATIVE AND NON-COMPARATIVE ADVERTISING: ATTITUDINAL EFFECTS UNDER COGNITIVE AND AFFECTIVE INVOLVEMENT CONDITIONS,” JOURNAL OF ADVERTISING, vol. 23, no. -, pp. 77–90, 1992, [Online]. Available: https://sid.ir/paper/600279/en