THE INFLUENCE OF GLOBAL MARKETING STANDARDIZATION ON PERFORMANCE

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SAMIEE S.; ROTH K.

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Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING Year:1992 | Volume:56 | Issue:2 Page(s): 1-17

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Information Journal Paper

Title

THE INFLUENCE OF GLOBAL MARKETING STANDARDIZATION ON PERFORMANCE

Author(s)

SAMIEE S. | ROTH K. | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

COMPANIES EXPORT FUNCTION: IDENTIFYING THE EFFECTS OF PERCEIVED COMPETITIVE ADVANTAGES, ADAPTING MARKETING TACTICS AND EXPORTING EXPERIENCE ON EXPORT FUNCTION

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APA: Copy

SAMIEE, S., & ROTH, K.. (1992). THE INFLUENCE OF GLOBAL MARKETING STANDARDIZATION ON PERFORMANCE. JOURNAL OF MARKETING, 56(2), 1-17. SID. https://sid.ir/paper/600393/en

Vancouver: Copy

SAMIEE S., ROTH K.. THE INFLUENCE OF GLOBAL MARKETING STANDARDIZATION ON PERFORMANCE. JOURNAL OF MARKETING[Internet]. 1992;56(2):1-17. Available from: https://sid.ir/paper/600393/en

IEEE: Copy

S. SAMIEE, and K. ROTH, “THE INFLUENCE OF GLOBAL MARKETING STANDARDIZATION ON PERFORMANCE,” JOURNAL OF MARKETING, vol. 56, no. 2, pp. 1–17, 1992, [Online]. Available: https://sid.ir/paper/600393/en

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