USING A HIERARCHY-OF-EFFECTS APPROACH TO GAUGE THE EFFECTIVENESS OF CORPORATE SOCIAL RESPONSIBILITY TO GENERATE GOODWILL TOWARD THE FIRM: FINANCIAL VERSUS NONFINANCIAL IMPACTS

MURRAY, B.K., & VOGEL, M.C.. (1997). USING A HIERARCHY-OF-EFFECTS APPROACH TO GAUGE THE EFFECTIVENESS OF CORPORATE SOCIAL RESPONSIBILITY TO GENERATE GOODWILL TOWARD THE FIRM: FINANCIAL VERSUS NONFINANCIAL IMPACTS. JOURNAL OF BUSINESS RESEARCH, 38(2), 141-159. SID. https://sid.ir/paper/601596/en

MURRAY B.K., VOGEL M.C.. USING A HIERARCHY-OF-EFFECTS APPROACH TO GAUGE THE EFFECTIVENESS OF CORPORATE SOCIAL RESPONSIBILITY TO GENERATE GOODWILL TOWARD THE FIRM: FINANCIAL VERSUS NONFINANCIAL IMPACTS. JOURNAL OF BUSINESS RESEARCH[Internet]. 1997;38(2):141-159. Available from: https://sid.ir/paper/601596/en

B.K. MURRAY, and M.C. VOGEL, “USING A HIERARCHY-OF-EFFECTS APPROACH TO GAUGE THE EFFECTIVENESS OF CORPORATE SOCIAL RESPONSIBILITY TO GENERATE GOODWILL TOWARD THE FIRM: FINANCIAL VERSUS NONFINANCIAL IMPACTS,” JOURNAL OF BUSINESS RESEARCH, vol. 38, no. 2, pp. 141–159, 1997, [Online]. Available: https://sid.ir/paper/601596/en