Information Journal Paper
APA:
CopyLEHMANN, D.R., & KELLER, K.L.. (2008). THE STRUCTURE OF SURVEY-BASED BRAND METRICS. JOURNAL OF INTERNATIONAL MARKETING, 16(-), 29-56. SID. https://sid.ir/paper/602493/en
Vancouver:
CopyLEHMANN D.R., KELLER K.L.. THE STRUCTURE OF SURVEY-BASED BRAND METRICS. JOURNAL OF INTERNATIONAL MARKETING[Internet]. 2008;16(-):29-56. Available from: https://sid.ir/paper/602493/en
IEEE:
CopyD.R. LEHMANN, and K.L. KELLER, “THE STRUCTURE OF SURVEY-BASED BRAND METRICS,” JOURNAL OF INTERNATIONAL MARKETING, vol. 16, no. -, pp. 29–56, 2008, [Online]. Available: https://sid.ir/paper/602493/en