THE DEVELOPMENT EUROBRAND

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LITTLER D.; SCHLIEPER K.

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Journal Paper

Paper Information

Journal: INTERNATIONAL MARKETING REVIEW Year:1998 | Volume:12 | Issue:2 Page(s): 22-37

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Information Journal Paper

Title

THE DEVELOPMENT EUROBRAND

Author(s)

LITTLER D. | SCHLIEPER K. | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

A MODEL FOR STANDARDIZATION/ADAPTATION STRATEGY SELECTION IN THE IRAN'S MULTINATIONAL COMPANIES (MNCS)

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APA: Copy

LITTLER, D., & SCHLIEPER, K.. (1998). THE DEVELOPMENT EUROBRAND. INTERNATIONAL MARKETING REVIEW, 12(2), 22-37. SID. https://sid.ir/paper/603137/en

Vancouver: Copy

LITTLER D., SCHLIEPER K.. THE DEVELOPMENT EUROBRAND. INTERNATIONAL MARKETING REVIEW[Internet]. 1998;12(2):22-37. Available from: https://sid.ir/paper/603137/en

IEEE: Copy

D. LITTLER, and K. SCHLIEPER, “THE DEVELOPMENT EUROBRAND,” INTERNATIONAL MARKETING REVIEW, vol. 12, no. 2, pp. 22–37, 1998, [Online]. Available: https://sid.ir/paper/603137/en

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