Information Journal Paper
APA:
CopyKELLER, K.L., & LEHMANN, D.R.. (2006). BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES. MARKETING SCIENCE, 25(6), 740-760. SID. https://sid.ir/paper/603922/en
Vancouver:
CopyKELLER K.L., LEHMANN D.R.. BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES. MARKETING SCIENCE[Internet]. 2006;25(6):740-760. Available from: https://sid.ir/paper/603922/en
IEEE:
CopyK.L. KELLER, and D.R. LEHMANN, “BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES,” MARKETING SCIENCE, vol. 25, no. 6, pp. 740–760, 2006, [Online]. Available: https://sid.ir/paper/603922/en