MARKETING MIX STANDARDIZATION: A CROSS CULTURAL STUDY OF FOUR COUNTRIES

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KUSTIN R.

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Journal Paper

Paper Information

Journal: INTERNATIONAL BUSINESS REVIEW Year:2004 | Volume:13 | Issue:5 Page(s): 637-649

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Information Journal Paper

Title

MARKETING MIX STANDARDIZATION: A CROSS CULTURAL STUDY OF FOUR COUNTRIES

Author(s)

KUSTIN R. | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

COMPANIES EXPORT FUNCTION: IDENTIFYING THE EFFECTS OF PERCEIVED COMPETITIVE ADVANTAGES, ADAPTING MARKETING TACTICS AND EXPORTING EXPERIENCE ON EXPORT FUNCTION

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APA: Copy

KUSTIN, R.. (2004). MARKETING MIX STANDARDIZATION: A CROSS CULTURAL STUDY OF FOUR COUNTRIES. INTERNATIONAL BUSINESS REVIEW, 13(5), 637-649. SID. https://sid.ir/paper/604288/en

Vancouver: Copy

KUSTIN R.. MARKETING MIX STANDARDIZATION: A CROSS CULTURAL STUDY OF FOUR COUNTRIES. INTERNATIONAL BUSINESS REVIEW[Internet]. 2004;13(5):637-649. Available from: https://sid.ir/paper/604288/en

IEEE: Copy

R. KUSTIN, “MARKETING MIX STANDARDIZATION: A CROSS CULTURAL STUDY OF FOUR COUNTRIES,” INTERNATIONAL BUSINESS REVIEW, vol. 13, no. 5, pp. 637–649, 2004, [Online]. Available: https://sid.ir/paper/604288/en

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