EXPLORING THE EFFECTS OF GENDER, AGE, INCOME AND EMPLOYMENT STATUS ON CONSUMER RESPONSE TO MOBILE ADVERTISING CAMPAIGNS

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LEPPANIEMI M.; KARJALUOTO H.

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Journal Paper

Paper Information

Journal: JOURNAL OF SYSTEMS AND INFORMATION TECHNOLOGY Year:2008 | Volume:10 | Issue:3 Page(s): 251-265

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Information Journal Paper

Title

EXPLORING THE EFFECTS OF GENDER, AGE, INCOME AND EMPLOYMENT STATUS ON CONSUMER RESPONSE TO MOBILE ADVERTISING CAMPAIGNS

Author(s)

LEPPANIEMI M. | KARJALUOTO H. | Issue Writer Certificate

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Not Registered.

Abstract

Cites

THE ATTRACTIVENESS OF PERSONALIZED SERVICES FOR MOBILE USERS AND ITS EFFECT ON THE SERVICE PROVIDERS SWITCHING BEHAVIOR OF THE CUSTOMERS

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APA: Copy

LEPPANIEMI, M., & KARJALUOTO, H.. (2008). EXPLORING THE EFFECTS OF GENDER, AGE, INCOME AND EMPLOYMENT STATUS ON CONSUMER RESPONSE TO MOBILE ADVERTISING CAMPAIGNS. JOURNAL OF SYSTEMS AND INFORMATION TECHNOLOGY, 10(3), 251-265. SID. https://sid.ir/paper/605036/en

Vancouver: Copy

LEPPANIEMI M., KARJALUOTO H.. EXPLORING THE EFFECTS OF GENDER, AGE, INCOME AND EMPLOYMENT STATUS ON CONSUMER RESPONSE TO MOBILE ADVERTISING CAMPAIGNS. JOURNAL OF SYSTEMS AND INFORMATION TECHNOLOGY[Internet]. 2008;10(3):251-265. Available from: https://sid.ir/paper/605036/en

IEEE: Copy

M. LEPPANIEMI, and H. KARJALUOTO, “EXPLORING THE EFFECTS OF GENDER, AGE, INCOME AND EMPLOYMENT STATUS ON CONSUMER RESPONSE TO MOBILE ADVERTISING CAMPAIGNS,” JOURNAL OF SYSTEMS AND INFORMATION TECHNOLOGY, vol. 10, no. 3, pp. 251–265, 2008, [Online]. Available: https://sid.ir/paper/605036/en

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