AN EXAMINATION OF SELECTED MARKETING MIX ELEMENTS AND BRAND EQUITY

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YOO B.; DONTHU N.; LEE S.

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Journal Paper

Paper Information

Journal: JOURNAL OF THE ACADEMY OF MARKETING SCIENCE Year:2000 | Volume:28 | Issue:2 Page(s): 195-211

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Information Journal Paper

Title

AN EXAMINATION OF SELECTED MARKETING MIX ELEMENTS AND BRAND EQUITY

Author(s)

YOO B. | DONTHU N. | LEE S. | Issue Writer Certificate

Keywords

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Abstract

Cites

COUNTRY OF ORIGIN IMAGE AND BRAND EQUITY FORMATION OF ELECTRONIC GOODS
AN ANALYSIS THE IMPACT OF BRAND ORIENTATION ON BRAND PERFORMANCE AND CORPORATE’S FINANCIAL PERFORMANCE (CASE STUDY: ACTIVE CORPORATE’S IN AHWAS’ INDUSTRIAL ESTATES)
STUDY OF THE RELATIONSHIP BETWEEN THE COUNTRY OF ORIGIN AND THE BRAND EQUITY CASE STUDY: GRAD
ANALYZING THE INFLUENCE OF CUSTOMERS’ PERCEPTION OF MARKETING MIX ON BRAND EQUITY: THE CASE OF RAZAVI NUTRITIVE PRODUCTS
DEVELOPING A MODEL TO EXAMINE THE RELATIONSHIP BETWEEN CUSTOMER-BASED BRAND EQUITY AND BRAND MARKET PERFORMANCE: THE CASE OF DAIRY PRODUCTS BRANDS IN TEHRAN MARKET
EVALUATION OF FACTORS AFFECTING ON BRAND EQUITY OF MELLAT BANK
INVESTIGATION OF THE EFFECT OF COUNTRY OF ORIGIN IMAGE ON BRAND EQUITY (CASE STUDY: IRAN KHODRO DIESEL COMPANY- CHORUS MINIBUS)

References

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APA: Copy

YOO, B., DONTHU, N., & LEE, S.. (2000). AN EXAMINATION OF SELECTED MARKETING MIX ELEMENTS AND BRAND EQUITY. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 28(2), 195-211. SID. https://sid.ir/paper/605107/en

Vancouver: Copy

YOO B., DONTHU N., LEE S.. AN EXAMINATION OF SELECTED MARKETING MIX ELEMENTS AND BRAND EQUITY. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE[Internet]. 2000;28(2):195-211. Available from: https://sid.ir/paper/605107/en

IEEE: Copy

B. YOO, N. DONTHU, and S. LEE, “AN EXAMINATION OF SELECTED MARKETING MIX ELEMENTS AND BRAND EQUITY,” JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, vol. 28, no. 2, pp. 195–211, 2000, [Online]. Available: https://sid.ir/paper/605107/en

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