ADVERTISING VALUE AND ADVERTISING ON THE WEB

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DUCOFFE R.H.

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Journal Paper

Paper Information

Journal: JOURNAL OF ADVERTISING RESEARCH Year:1996 | Volume:36 | Issue:5 Page(s): 21-35

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Information Journal Paper

Title

ADVERTISING VALUE AND ADVERTISING ON THE WEB

Author(s)

DUCOFFE R.H. | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

INVESTIGATING THE INFLUENCE OF PERCEIVED VALUE ON USERS' ATTITUDES TOWARD INTERNET ADVERTISEMENTS

References

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APA: Copy

DUCOFFE, R.H.. (1996). ADVERTISING VALUE AND ADVERTISING ON THE WEB. JOURNAL OF ADVERTISING RESEARCH, 36(5), 21-35. SID. https://sid.ir/paper/609488/en

Vancouver: Copy

DUCOFFE R.H.. ADVERTISING VALUE AND ADVERTISING ON THE WEB. JOURNAL OF ADVERTISING RESEARCH[Internet]. 1996;36(5):21-35. Available from: https://sid.ir/paper/609488/en

IEEE: Copy

R.H. DUCOFFE, “ADVERTISING VALUE AND ADVERTISING ON THE WEB,” JOURNAL OF ADVERTISING RESEARCH, vol. 36, no. 5, pp. 21–35, 1996, [Online]. Available: https://sid.ir/paper/609488/en

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