MARKETING AND EXCHANGE

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HOUSTON F.S.; GASSENHEIMER J.B.

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Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING Year:1987 | Volume:51 | Issue:4 Page(s): 3-18

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Information Journal Paper

Title

MARKETING AND EXCHANGE

Author(s)

HOUSTON F.S. | GASSENHEIMER J.B. | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

INVESTIGATING THE INFLUENCE OF PERCEIVED VALUE ON USERS' ATTITUDES TOWARD INTERNET ADVERTISEMENTS

References

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Cite

APA: Copy

HOUSTON, F.S., & GASSENHEIMER, J.B.. (1987). MARKETING AND EXCHANGE. JOURNAL OF MARKETING, 51(4), 3-18. SID. https://sid.ir/paper/609500/en

Vancouver: Copy

HOUSTON F.S., GASSENHEIMER J.B.. MARKETING AND EXCHANGE. JOURNAL OF MARKETING[Internet]. 1987;51(4):3-18. Available from: https://sid.ir/paper/609500/en

IEEE: Copy

F.S. HOUSTON, and J.B. GASSENHEIMER, “MARKETING AND EXCHANGE,” JOURNAL OF MARKETING, vol. 51, no. 4, pp. 3–18, 1987, [Online]. Available: https://sid.ir/paper/609500/en

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