Information Journal Paper
APA:
CopyMCDONALD, M.H.B., DE CHERNOTONY, L., & HARRIS, F.. (2001). CORPORATE MARKETING AND SERVICE BRANDS - MOVING BEYOND THE FAST-MOVING CONSUMER GOODS MODEL. EUROPEAN JOURNAL OF MARKETING, 35(3-4), 335-352. SID. https://sid.ir/paper/610018/en
Vancouver:
CopyMCDONALD M.H.B., DE CHERNOTONY L., HARRIS F.. CORPORATE MARKETING AND SERVICE BRANDS - MOVING BEYOND THE FAST-MOVING CONSUMER GOODS MODEL. EUROPEAN JOURNAL OF MARKETING[Internet]. 2001;35(3-4):335-352. Available from: https://sid.ir/paper/610018/en
IEEE:
CopyM.H.B. MCDONALD, L. DE CHERNOTONY, and F. HARRIS, “CORPORATE MARKETING AND SERVICE BRANDS - MOVING BEYOND THE FAST-MOVING CONSUMER GOODS MODEL,” EUROPEAN JOURNAL OF MARKETING, vol. 35, no. 3-4, pp. 335–352, 2001, [Online]. Available: https://sid.ir/paper/610018/en