THE INTERACTIVE ADVERTISING MODEL: HOW USERS PERCEIVE AND PROCESS ONLINE ADS

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RODGERS S.; THORSON E.

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Journal Paper

Paper Information

Journal: JOURNAL OF INTERACTIVE ADVERTISING Year:2000 | Volume:1 | Issue:1 Page(s): 42-61

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Information Journal Paper

Title

THE INTERACTIVE ADVERTISING MODEL: HOW USERS PERCEIVE AND PROCESS ONLINE ADS

Author(s)

RODGERS S. | THORSON E. | Issue Writer Certificate

Keywords

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Abstract

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INVESTIGATING THE INFLUENCE OF PERCEIVED VALUE ON USERS' ATTITUDES TOWARD INTERNET ADVERTISEMENTS

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APA: Copy

RODGERS, S., & THORSON, E.. (2000). THE INTERACTIVE ADVERTISING MODEL: HOW USERS PERCEIVE AND PROCESS ONLINE ADS. JOURNAL OF INTERACTIVE ADVERTISING, 1(1), 42-61. SID. https://sid.ir/paper/610149/en

Vancouver: Copy

RODGERS S., THORSON E.. THE INTERACTIVE ADVERTISING MODEL: HOW USERS PERCEIVE AND PROCESS ONLINE ADS. JOURNAL OF INTERACTIVE ADVERTISING[Internet]. 2000;1(1):42-61. Available from: https://sid.ir/paper/610149/en

IEEE: Copy

S. RODGERS, and E. THORSON, “THE INTERACTIVE ADVERTISING MODEL: HOW USERS PERCEIVE AND PROCESS ONLINE ADS,” JOURNAL OF INTERACTIVE ADVERTISING, vol. 1, no. 1, pp. 42–61, 2000, [Online]. Available: https://sid.ir/paper/610149/en

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