CROSS-NATIONAL INVARIANCE OF THE EFFECT OF PERSONAL COLLECTIVISTIC ORIENTATION ON BRAND LOYALTY AND EQUITY

YOO, B.. (2008). CROSS-NATIONAL INVARIANCE OF THE EFFECT OF PERSONAL COLLECTIVISTIC ORIENTATION ON BRAND LOYALTY AND EQUITY. ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 21(1), 41-57. SID. https://sid.ir/paper/610394/en

YOO B.. CROSS-NATIONAL INVARIANCE OF THE EFFECT OF PERSONAL COLLECTIVISTIC ORIENTATION ON BRAND LOYALTY AND EQUITY. ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS[Internet]. 2008;21(1):41-57. Available from: https://sid.ir/paper/610394/en

B. YOO, “CROSS-NATIONAL INVARIANCE OF THE EFFECT OF PERSONAL COLLECTIVISTIC ORIENTATION ON BRAND LOYALTY AND EQUITY,” ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, vol. 21, no. 1, pp. 41–57, 2008, [Online]. Available: https://sid.ir/paper/610394/en