BRAND SYNTHESIS: THE MULTIDIMENSIONALITY OF BRAND KNOWLEDGE

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KELLER K.L.

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Journal Paper

Paper Information

Journal: JOURNAL OF CONSUMER RESEARCH Year:2003 | Volume:29 | Issue:4 Page(s): 595-600

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Information Journal Paper

Title

BRAND SYNTHESIS: THE MULTIDIMENSIONALITY OF BRAND KNOWLEDGE

Author(s)

KELLER K.L. | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

DEVELOPING A MODEL TO EXAMINE THE RELATIONSHIP BETWEEN CUSTOMER-BASED BRAND EQUITY AND BRAND MARKET PERFORMANCE: THE CASE OF DAIRY PRODUCTS BRANDS IN TEHRAN MARKET

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APA: Copy

KELLER, K.L.. (2003). BRAND SYNTHESIS: THE MULTIDIMENSIONALITY OF BRAND KNOWLEDGE. JOURNAL OF CONSUMER RESEARCH, 29(4), 595-600. SID. https://sid.ir/paper/610950/en

Vancouver: Copy

KELLER K.L.. BRAND SYNTHESIS: THE MULTIDIMENSIONALITY OF BRAND KNOWLEDGE. JOURNAL OF CONSUMER RESEARCH[Internet]. 2003;29(4):595-600. Available from: https://sid.ir/paper/610950/en

IEEE: Copy

K.L. KELLER, “BRAND SYNTHESIS: THE MULTIDIMENSIONALITY OF BRAND KNOWLEDGE,” JOURNAL OF CONSUMER RESEARCH, vol. 29, no. 4, pp. 595–600, 2003, [Online]. Available: https://sid.ir/paper/610950/en

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