Information Journal Paper
APA:
CopyTAUBER, E.M.. (1988). BRAND LEVERAGE: STRATEGY FOR GROWTH IN A COST-CONTROL WORLD. JOURNAL OF ADVERTISING RESEARCH, 28(4), 26-30. SID. https://sid.ir/paper/610956/en
Vancouver:
CopyTAUBER E.M.. BRAND LEVERAGE: STRATEGY FOR GROWTH IN A COST-CONTROL WORLD. JOURNAL OF ADVERTISING RESEARCH[Internet]. 1988;28(4):26-30. Available from: https://sid.ir/paper/610956/en
IEEE:
CopyE.M. TAUBER, “BRAND LEVERAGE: STRATEGY FOR GROWTH IN A COST-CONTROL WORLD,” JOURNAL OF ADVERTISING RESEARCH, vol. 28, no. 4, pp. 26–30, 1988, [Online]. Available: https://sid.ir/paper/610956/en