SELECTING CELEBRITY ENDORSERS: THE PRACTITIONERS PERSPECTIVE

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ERDOGAN B.Z.

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Journal Paper

Paper Information

Journal: JOURNAL OF ADVERTISING RESEARCH Year:2001 | Volume:41 | Issue:3 Page(s): 39-48

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Information Journal Paper

Title

SELECTING CELEBRITY ENDORSERS: THE PRACTITIONERS PERSPECTIVE

Author(s)

ERDOGAN B.Z. | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

EVALUATING ADVERTIZING EFFECTIVENESS OF PARSIAN BANK AND IDENTIFYING THE FACTORS WITH MOST INFLUENCE ON ITS IMPROVEMENT IN THE CITY OF TEHRAN

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APA: Copy

ERDOGAN, B.Z.. (2001). SELECTING CELEBRITY ENDORSERS: THE PRACTITIONERS PERSPECTIVE. JOURNAL OF ADVERTISING RESEARCH, 41(3), 39-48. SID. https://sid.ir/paper/612768/en

Vancouver: Copy

ERDOGAN B.Z.. SELECTING CELEBRITY ENDORSERS: THE PRACTITIONERS PERSPECTIVE. JOURNAL OF ADVERTISING RESEARCH[Internet]. 2001;41(3):39-48. Available from: https://sid.ir/paper/612768/en

IEEE: Copy

B.Z. ERDOGAN, “SELECTING CELEBRITY ENDORSERS: THE PRACTITIONERS PERSPECTIVE,” JOURNAL OF ADVERTISING RESEARCH, vol. 41, no. 3, pp. 39–48, 2001, [Online]. Available: https://sid.ir/paper/612768/en

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