OPTIMAL CUSTOMER RELATIONSHIP MANAGEMENT USING BAYESIAN DECISION THEORY: AN APPLICATION FOR CUSTOMER SELECTION

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VENKATESAN R.; KUMAR V.

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Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING RESEARCH Year:2007 | Volume:44 | Issue:4 Page(s): 579-594

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Title

OPTIMAL CUSTOMER RELATIONSHIP MANAGEMENT USING BAYESIAN DECISION THEORY: AN APPLICATION FOR CUSTOMER SELECTION

Author(s)

VENKATESAN R. | KUMAR V. | Issue Writer Certificate

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Abstract

Cites

AN EMPIRICAL ANALYSIS TO DESIGN ENHANCED CUSTOMER LIFETIME VALUE BASED ON CUSTOMER LOYALTY: EVIDENCES FROM IRANIAN BANKING SECTOR

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APA: Copy

VENKATESAN, R., & KUMAR, V.. (2007). OPTIMAL CUSTOMER RELATIONSHIP MANAGEMENT USING BAYESIAN DECISION THEORY: AN APPLICATION FOR CUSTOMER SELECTION. JOURNAL OF MARKETING RESEARCH, 44(4), 579-594. SID. https://sid.ir/paper/613192/en

Vancouver: Copy

VENKATESAN R., KUMAR V.. OPTIMAL CUSTOMER RELATIONSHIP MANAGEMENT USING BAYESIAN DECISION THEORY: AN APPLICATION FOR CUSTOMER SELECTION. JOURNAL OF MARKETING RESEARCH[Internet]. 2007;44(4):579-594. Available from: https://sid.ir/paper/613192/en

IEEE: Copy

R. VENKATESAN, and V. KUMAR, “OPTIMAL CUSTOMER RELATIONSHIP MANAGEMENT USING BAYESIAN DECISION THEORY: AN APPLICATION FOR CUSTOMER SELECTION,” JOURNAL OF MARKETING RESEARCH, vol. 44, no. 4, pp. 579–594, 2007, [Online]. Available: https://sid.ir/paper/613192/en

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