BRAND LOYALTY PROGRAMS: ARE THEY SHAMS?

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SHUGAN S.M.

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Journal Paper

Paper Information

Journal: MARKETING SCIENCE Year:2005 | Volume:24 | Issue:2 Page(s): 185-193

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Information Journal Paper

Title

BRAND LOYALTY PROGRAMS: ARE THEY SHAMS?

Author(s)

SHUGAN S.M. | Issue Writer Certificate

Keywords

Not Registered.

Abstract

Cites

AN EMPIRICAL ANALYSIS TO DESIGN ENHANCED CUSTOMER LIFETIME VALUE BASED ON CUSTOMER LOYALTY: EVIDENCES FROM IRANIAN BANKING SECTOR

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Cite

APA: Copy

SHUGAN, S.M.. (2005). BRAND LOYALTY PROGRAMS: ARE THEY SHAMS?. MARKETING SCIENCE, 24(2), 185-193. SID. https://sid.ir/paper/614584/en

Vancouver: Copy

SHUGAN S.M.. BRAND LOYALTY PROGRAMS: ARE THEY SHAMS?. MARKETING SCIENCE[Internet]. 2005;24(2):185-193. Available from: https://sid.ir/paper/614584/en

IEEE: Copy

S.M. SHUGAN, “BRAND LOYALTY PROGRAMS: ARE THEY SHAMS?,” MARKETING SCIENCE, vol. 24, no. 2, pp. 185–193, 2005, [Online]. Available: https://sid.ir/paper/614584/en

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