Information Journal Paper
APA:
CopyMALHOTRA, SH., SIVAKUMAR, K., & ZHU, P.. (2009). DISTANCE FACTORS AND TARGET MARKET SELECTION: THE MODERATING EFFECT OF MARKET POTENTIAL. INTERNATIONAL MARKETING REVIEW, 26(6), 651-673. SID. https://sid.ir/paper/615265/en
Vancouver:
CopyMALHOTRA SH., SIVAKUMAR K., ZHU P.. DISTANCE FACTORS AND TARGET MARKET SELECTION: THE MODERATING EFFECT OF MARKET POTENTIAL. INTERNATIONAL MARKETING REVIEW[Internet]. 2009;26(6):651-673. Available from: https://sid.ir/paper/615265/en
IEEE:
CopySH. MALHOTRA, K. SIVAKUMAR, and P. ZHU, “DISTANCE FACTORS AND TARGET MARKET SELECTION: THE MODERATING EFFECT OF MARKET POTENTIAL,” INTERNATIONAL MARKETING REVIEW, vol. 26, no. 6, pp. 651–673, 2009, [Online]. Available: https://sid.ir/paper/615265/en